When you go to a restaurant and they have Indian, German, and Italian cuisine on their menu, how do you feel?
Would you trust this place? Hell no.
Why? Because when a restaurant tries to do everything, they end up doing nothing well. You go to a sushi spot because you want killer sushi, not a mix of mediocre food.
Same goes for business. If you’re running around trying to do everything for everyone, nobody’s going to see you as an expert. You’re just another option in the sea of forgettable choices.
Impressive Statistics
91% of consumers are more likely to buy from an "authentic" brand than a generic one.– Stackla
65% of businesses cite positioning as the most significant factor in closing sales.– Forrester Research
75% of buyers say they’re influenced by how well a brand can explain its offering and positioning.– HubSpot
The Right Positioning Your Business What is Positioning?
Let’s say you’re running a small construction related company offering everything: landscaping, plumbing, roofing, electrical work...who the hell are you?
Will potential clients trust you early on?
No one believes you’re an expert in all of it.
This is where positioning matters. It’s about focusing on one area where you excel, becoming the go-to expert. Stop offering everything—start solving the key problem your target audience cares about.
Need 1-1-on help with getting more clients?
Get your free consultation here:
"It's not about being the best; it's about being the only one who does what you do." – Jerry Garcia
Why Positioning Matters
Positioning turns you from a desperate jack-of-all-trades into a focused expert. You specialize in one area for one group of people, and guess what happens? You get really, really good at it. Clients notice. More clients will come. Better clients will come.
Take these examples:
“Luxury home renovations for high-end properties.”
“Commercial office spaces designed for maximum energy efficiency.”
“Expert concrete foundations for large-scale industrial projects.”
See the difference? These people aren’t messing around. They’re specialists, not generalists. And when your positioning is dialed in like this, you don’t chase clients—they chase you. Your reputation builds, your prices go up, and now you’re no longer competing with the bottom-feeders on price.
How to Find Your Positioning
Here’s the kicker: positioning isn’t a life sentence. You’re not locked into one thing forever. You align your skills with the market's needs right now. As you grow, or as the market shifts, you can evolve. But if you’re vague or trying to cover every base, you’re toast.
When we work with clients, we dig deep. We pull apart your strengths, your values, and find where those intersect with what the market desperately needs. That’s your golden spot.
Conclusion: Positioning is the Game
If you want to win in business, you better figure out your positioning.
Ask yourself:
Who do I want to serve?
What problem am I the absolute best at solving?
How do I become the expert in this space?
Stop trying to be everything to everyone. Find your niche, master it, and dominate it. The businesses that win aren’t the ones offering more—they’re the ones offering better. When you nail your positioning, you’re not just in the game, you own the damn game.
Need 1-1-on help with getting more clients?
Get your free consultation here:
Comments