Getting Distracted: The "Shiny Object Syndrome"
Imagine you're trying to build a house, but instead of focusing on the important stuff, like the foundation, you keep getting distracted by cool new decorations. You spend all your time picking out curtains and pillows, but you haven’t even started building the walls. This is what happens to many business owners—they get distracted by the newest trends without sticking to a solid plan.
Example: Think of a business owner who keeps trying new things, like Facebook ads, then Instagram, and then TikTok, hoping each one will be the magic solution. But just like the house, without a strong plan—like a way to get customers—these efforts fall apart.
Lesson: Just like a house needs a strong foundation, a successful business needs a consistent plan. Stick to one strategy and give it time to work before jumping to something else.
Not Knowing What to Do: Navigating Without a Map
Imagine you’re lost in a forest without a map. You kind of know where you want to go, but every path just gets you more lost. This is how many new business owners feel when they don’t know much about marketing or sales. They want to get customers, but without the right knowledge, they don’t get very far.
Example: Picture a new business owner who tries a bit of everything—social media, calling people, going to events—but without knowing the right way to do it, they don’t see results.
Lesson: To get where you want to go in business, you need to learn the basics of marketing and sales. Think of this as your map and compass. With these tools, you can find your way to getting more customers.
Challenges for Businesses: The Roller Coaster Ride
Running a business can feel like a roller coaster. Sometimes you have too many projects, and other times, nothing is happening, and you worry about getting your next client.
Example: Imagine a graphic designer who has lots of work in December but struggles to find clients in January. They might take jobs they don’t really like just to make money.
Lesson: Just like a roller coaster, your business will have ups and downs. The key is to be prepared. Have a plan to get clients consistently, so you don’t have to take on projects you don’t enjoy.
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The Solution: Three Easy Steps
Step 1: Email Businesses – Reach Out
Think of this as planting seeds. Not every email will lead to a client right away, but each one you send increases your chances. Focus on businesses that could really use your help and write emails that show you understand what they need.
Example: If you’re good at digital marketing, instead of sending a generic email, look at the company’s current marketing and suggest specific ways they can improve. This shows you care about their business.
Step 2: Call Businesses – Make Connections
Emails are like leaving a note; phone calls are like knocking on the door. A call can turn a cold lead into a warm conversation. It’s your chance to make a good impression and show you know how to help them.
Example: After sending an email, follow up with a call. You could say, “I wanted to check if you saw my email and if you have any questions about how I can help with [their specific problem].” This shows you’re serious and different from others.
Step 3: Improve Your Website – Your Online Store
Your website is like your store—it should make people want to come in and stay. A good website shows off your skills and gives people a reason to choose you.
Example: Think about a website you visited recently. What made you stay or leave? Use that experience to make your own site better. Make sure it’s easy to use, has clear buttons to click, and shows what makes you special.
Your Next Step: Get More Clients
Ready to grow your business? We’re here to help. Imagine preparing for a race. You wouldn’t just start running; you’d plan your training and strategy. Our free strategy session is your training plan. We’ll look at where you are now, see what’s holding you back, and create a plan to get more clients.
Call to Action: Click here to book your free strategy session and start attracting more clients. Remember, getting new clients isn’t a sprint—it’s a marathon, and we’re here to help you every step of the way.
Need 1-1-on help with getting more clients?
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