Getting new clients can be hard, especially if you don’t have a lot of money to spend on ads. But don’t worry! Here are 8 easy and free ways to attract new clients, especially if you run a local service business. These ideas can be put into action right away and often show results within the first month.
1. Use Facebook Marketplace
Facebook Marketplace is a great tool that many people don’t think about. Imagine you run a car wrapping service. Instead of just telling people about your service, you can post a picture of a cool car you just wrapped. Make your post fun and interesting by using emojis and exciting words. For example, “🚗✨ Make your car look amazing with our custom wraps! Check out the magic in the pictures!” This method is free and can help you reach people who might not know about your business.
2. Join Facebook Groups
Facebook Groups are like online clubs where people with the same interests hang out. If you run a local cleaning service, you can join groups where people talk about cleaning tips. Share helpful advice and mention your service casually. For example, “I find that using vinegar and baking soda works great for cleaning tiles! If anyone needs a deep clean, I run a local cleaning service.” This way, you’re being helpful and not just selling something.
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3. Send Direct Messages (Cold Outreach)
Reaching out directly to people can work really well. For example, if you own a local restaurant, you can offer a 10% discount to people who engage with your Instagram posts. Send them a friendly message like, “Hi [Name], we noticed you love trying new places! Here’s a 10% discount for your first visit to [Restaurant Name]. Show this message when you come by!” This personal touch can make people want to visit your restaurant.
4. Partner with Other Businesses
Teaming up with other local businesses can help you get new clients. For example, if you’re a beekeeper, you could partner with a pest control company. When they find a bee problem, they can refer clients to you. This helps both businesses and builds trust with new clients because the recommendation comes from a trusted source.
5. Keep in Touch with Past Clients
Your past clients are important! If you own a hair salon, you can send a friendly text to clients you haven’t seen in a while. For example, “Hi [Name], it’s been a while! We’re offering 20% off for returning clients this month. Book your appointment now and treat yourself!” This keeps your business in their mind and encourages them to come back.
6. Make Videos or Social Media Posts
Creating helpful content can make you an expert in your field. If you’re a fitness coach, you could make a YouTube video series called “5-Minute Morning Workouts for Busy People.” By solving a common problem—like not having time to exercise—you’re giving people value and promoting your services at the same time.
7. Start Your Own Facebook Group
Having your own Facebook group lets you build a community around your business. For example, if you’re a nutritionist, you could start a group called “Healthy Eating for Busy Families.” Share tips, recipes, and answer questions to become the go-to expert in your area. You can also buy an existing group with similar interests to get started quickly.
8. Use Lawn Signs and Flyers
Sometimes old-school methods work best. If you’re a landscaper, put a lawn sign in your client’s yard after you’ve finished their garden. The sign could say, “Love this garden? We can make yours look just as great! Call [Your Business Name and Number].” Flyers handed out in the right neighborhoods can also bring in a lot of business, especially if you include a special offer.
Conclusion
These 8 strategies can help you get new clients without spending money on ads. Whether it’s using social media, reaching out to past clients, or teaming up with other businesses, there are plenty of ways to grow your business for free. The key is to be creative, consistent, and willing to try new things.
Need 1-1-on help with getting more clients?
Get your free consultation here:
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