If you focus to include more of the things your client really wants or needs in your offer and remove things that holds them back from buying your offer, you will get more clients instantly. I have tested this many times in the markets with thousands of potential clients. It always work. Now we dive into how to execute the 5x Value Strategy for small businesses.
5x Value Strategy for small businesses
"91% of consumers are more likely to stay with a brand that creates a new, innovative category."
1. Dare to Be Unique: Stand Out and so get more clients by being unique
The market doesn’t care about you telling them you are "better." It cares about different. And not just different—so far out of the box that people can’t unsee your brand. If your customers can swap you out for your competitor, you lose clients. When you position in a way that people remember you, they will call you when they need your service in the future.
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2. Create Value: The 5x Formula
Include everything your clients need. Solve the problem before you deliver with your service and after you deliver with your service if you can. What else do they want? Remove all uncertainties for them and communicate it crystal clear.
3. Build Your Own Category
Competing with other businesses is a bad strategy. Make your competitors irrelevant by doing what they do not do for their clients. Think Apple. They didn’t build computers. They redefined technology experiences.
4. Communicate the Value with Power
Delivering 5x value is pointless if nobody knows about it. You don’t need to just tell people why your brand is amazing—you need to punch them in the gut with it. Your message has to hit so hard, people can’t forget it. You’re not asking for attention; you’re taking it.
Craft messages that resonate emotionally, stories that leave a mark, and don’t hold back. You want them to feel your brand, not just see it. That’s the key to owning your space.
Conclusion: Focus on delivering 5x value like it’s your only mission.
"Positioning isn't about being better – it's about being the only one that matters."
Action Step-Checklist to Execute the 5x Value Strategy:
Identify Your Unique Value: Analyze competitors and highlight what sets you apart. Create an offer that’s irreplaceable.
Remove Objections: Address customer hesitations with clear pricing, guarantees, or a free consultation.
Value-Packed Offer: Solve problems before and after service with added solutions like guides or support.
Impactful Communication: Speak to emotional needs, use stories, testimonials, and show how your service improves lives.
Create Your Own Category: Find untapped needs and position your brand as the only solution.
Test & Optimize: Run small campaigns, gather feedback, and refine your offer.
Follow-Up: Stay connected with clients through loyalty programs, future discounts, or consultations.
Bold Call to Action: Make your CTAs clear, urgent, and action-focused, offering immediate value.
Need 1-1-on help with getting more clients?
Get your free consultation here:
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